Understanding the market throughout a product's lifecycle
requires timely access to talent and flexible use of resources.
TCP provides the market research skills you need as you need them.
TCP provides the market research services you need
that complement your team's work style and resources.
TCP offers a range of skills that can be selected to integrate with the team's existing research resources:
New product development plan and process management
Project Management
Survey design and Implementation
Qualitative research
Analysis
Report writing
Primary Customer Research
Concept testing, Prototype user experience, Brand elements, Pricing
Research Design and Sampling Selection
Data Collection: Survey design and implementation; focus groups, one-on-ones
Analytics & Modeling
Segmentation, Choice experiments, Simulation modeling, Early stage forecasting
Integration of primary research, real world data, secondary data as needed
Strategic Consulting
Product portfolio optimization, Competitive analysis
Business plans, NPD plans, Launch Plans
Stakeholder reports and presentations
TCP has experience with starts-ups, mid-size companies and Fortune 500's across many industries, including: healthcare, finance, education, telecom, software and cloud apps, and consumer electronics. Most recently TCP assisted launches...
Business plan, NPD plan, and market research for mental health services platform
Quantitative research for brand development and pricing for consumer household technology product
Qualitative use testing for real-world healthcare data analysis application
Thinking Cap Productions was created in response to clients who wanted flexible but high-quality, experienced and confidential market research resources to support innovation throughout the product cycle.
With over thirty years in strategic market research focused on innovation and market success, we provide efficient and effective just-in-time research skills as needed.
Contact Roberta
Email: info@thinktcp.com